Communication for Advocacy: Tailoring Messages to Influence Policy Audiences. This presentation by Claudia Parvanta, PhD, from the College of Public Health, delves into the art and science of advocacy communication. Designed for public health professionals and social advocates, it explores strategies to craft persuasive messages that resonate with policy audiences. Participants will learn how to frame issues effectively, understand audience perspectives, and use storytelling and data visualization to drive action. The session covers audience engagement techniques, the power of framing, and ethical storytelling practices, all aimed at making advocacy messages clear, persuasive, and impactful.
